UI/UX Design

A Design doesn’t essentially means a complex design and with plethora of lines and colours. While the colours are essential but to use them in a best way comes with experience.

In today’s scenario were the web pages are accessed more on the mobile devices rather than computers, its quite mandatory to have a mobile responsive design. However, the challenge is whether your designer understands on how you or your customer is going to look at the pages. There are always a few questions in mind before you start designing for anyone

How a seller views their products or services
How a buyer views their requirement of those products or services
How easy the information is available on the web pages
How easy is to navigate from one part of the website to another
How fast your web page is loading in various locations

However with the UX now in the driver seat the questions changes to

What devices the seller views your products and services
Will the buyer users mobile or the tablet, or what screen size your target segment use
Will you keep on scrolling the page to view all information or user will require a gesture to use it
Can this website be graphics requires a user to use both hands on mobile device or just one thumb use

Why is it important?

With great design, comes a great trust and only one chance. Bad user experience will send them right off looking elsewhere for someplace more user friendly website which they may consider as reliable. Every single moment a user spends on a website is impacted by great design.

Why take this step with us?

UX

A huge part of your brand, user experience is what contributes to the potential customer’s overall impression of your business. To explain it quite aptly, it is like experiencing the pleasure of a fine gourmet meal in a great looking restaurant and the attentive and comprehensive service that you get from their waiter. It is the sole reason why customers become loyal ones. It can be achieved on the first visit.

What great UX can do for business? It facilitates less abandonment, increased customer loyalty, better customer service and increased conversions, as well as conversations around it. What people don’t realise is that a lot of factors are considered in UX, few of the important ones being, cognitive psychology, anthropology, and sociology.

UI

When you get fascinated by the UX and start breaking it down to understand how it all comes together so seamlessly, you will realise that there is someone else working behind the scenes to make it all happen. That person is called the UI, and they are at their best when they are hardly noticeable.

Its focus on the nuts and bolts of user interactions leads it to helping users achieve their goals and helps them complete their tasks smoothly and efficiently. This great balancing act between technical functionalities and visual cues relates directly to conversion rates. Don’t get us wrong, great UI design is visually appealing too, it after all represents the public face of your brand, and the attention it pays to the user. Women will know.

Find out how we can help you in this arena by getting on the form to the right! Check out what we’ve done thus far too, our Portfolio is right here.

Photo: ghriantech.com