Business models that mobile apps use in Singapore

There are a few very vital factors affecting the success of a mobile app launch. Most of which is in the pre-development stages of the mobile app and strategy behind each app launch.

The business model of the app is very important when it comes to the pre-development of mobile apps. There are many apps developers in Singapore that you could go to, however, it is in your advantage to go to one which consults with you about your strategy and business model before conducting the development of your mobile app.

The business model is the most important factor because it is a basis which determines the rest of the other factors. This is done with the assumption that the purpose of creating this mobile app is to generate you a monetary revenue. For instance, if you decide that you want to sell your app as a one-time purchase without any other recurring cost, it will be cheaper to develop as compared to an app with in-app purchases. This is simply due to the fact that in-app purchases would be adding to the development time and complexity. Therefore, it is very important to determine your business model of the app before starting to look at the other cost factors.

It is a good start to first determine the price point of your mobile app. Are you going to sell each download for a fixed price? If so, how much? If not, then what ways could you still earn revenue with a free mobile app?

To help you out, apps developers in Singapore may advise three common models. Paid, free app or freemium. For paid apps, you can earn revenue with every download from the app store. This also takes into account the investment you took to create and develop the app, the market’s willingness to pay for downloading your mobile app. It is good to keep in mind that your app needs to be a ready solution to an existing problem of the market, in order to increase the market’s willingness to buy your app.

In the free app model, you allow the users to download your app for free from the app store but you can still drive revenue via a couple of ways such as in-app purchases, advertisements or simply just to gather an audience list to sell to next time. There is also a freemium model where the app is free to use only until a certain period of time, for instance, the first three months. Following which, the user has to pay to continue using the mobile app.

As one of the best apps developer in Singapore, SG Interactive will consult and advice you according to your business model for your mobile app. Feel free to swing by our office for a consultation session or email marketing@sginteractive.com.sg for any queries related to apps development in Singapore.