Once upon a time, back when it was cool to wear vertical-stripe flare pants and fancy camos, businesses knew that websites are the way into their customer’s pockets. Websites are a powerful tool for business owners. It gives them direct control over the message they are trying to convey.

But since then, along with technology, the market trend has evolved. We have come to the age where smartphones and tablets are outselling computers by over three times and trends only show that it will keep increasing in the following years. As of June 2015, mobile digital media time is significantly higher at 51% compared to desktop according to research by Smart Insights.

As a business owner, you know that in order to survive, one must adapt. Instead of resisting, here’s why you should embrace the paradigm shift to benefit your business.